Generali publishes “Reality”, the new issue of the Bollettino
The Group’s magazine, the oldest still in publication in Italy, turns 130 and its latest edition explores the concept of reality: the way it is interpreted, manipulated, and re-created
Generali has published the latest issue of the Bollettino, the Group's historic magazine which has been published since 1893 and is the oldest corporate magazine in Italy, reporting on current affairs through the authoritative voices of journalists, experts, and the Company's Top Managers, together with the contribution of the internal editorial staff.
The latest issue of the magazine – titled “Reality” – takes a snapshot of a fast-changing world in which new technologies, and especially artificial intelligence, are increasingly more decisive not only in interpreting but also in manipulating and re-creating reality.
“What is real, and what is not, is the theme that we explore in this issue of the Bollettino, the Assicurazioni Generali magazine founded in 1893”, said Generali Chairman Andrea Sironi. At that time, “there was concern about how to unite an ever-growing community around information, given linguistic differences, and align it with a world that was changing rapidly under the effect of technologies, such as electricity, introduced by the second industrial revolution. We are now living through the digital revolution, which brings similar concerns, although with less tangible reality.”
The topic is addressed from different viewpoints: from the role of images to populism, from artistic experimentations to the world of work, and finally to the future of the insurance sector, in which technology and innovation will increasingly help large companies to explore new options not available with traditional methods.
“New technology means that we have access to a vast and continuous flow of data, allowing us to know our customers better, understand their behaviour and anticipate their needs,” said Generali Group CEO Philippe Donnet. “But such greater knowledge of our customers must be accompanied by more frequent direct contact and closer dialogue with them, and this is where our network of agents, now comprising 161,000 people in the 50 countries in which our Group operates, will continue to play a fundamental role.”
The new issue of the Bollettino was illustrated by Ryan Johnson, who represented a well-known philosophical question about reality and its being so only through experience: if a tree falls in a forest and no one is around to hear it, does it make a sound?
The magazine contains an editorial by Generali Chairman Andrea Sironi, an analysis by Group CEO Philippe Donnet, and contributions by external authors such as Roberto Koch, President of Contrasto; Andrew Spannaus, Chairman – Milan Foreign Press Association; Lidia Baratta, journalist; Giuseppe Corasaniti, Professor of Philosophy of Digital Law at Rome’s Universitas Mercatorum; Luca De Biase, journalist and innovation expert.
In addition, the internal editorial staff offers a perspective on the reality of today’s world through some of Generali’s international initiatives: the multi-year partnership with UNDP, the United Nations’ Development Programme, to improve the resilience of the most vulnerable communities, and SME EnterPRIZE, the project promoting a culture of sustainability among European small and medium-sized enterprises.
Bollettino Generali
The Bollettino is the Generali Group magazine. Its date of birth, 1893, makes it the oldest corporate magazine in Italy and one of the most extensive and varied sources that Generali's Historical Archive preserves for the benefit of scholars, researchers and anyone interested in the Company's history, as well as the evolution of the business and the national and international socio-cultural fabric in which Generali has operated in almost two hundred years since its foundation.
Its mission is to offer readers a perspective on the scenarios that influence the present and, above all, the future, even in their daily lives. Hence the magazine's payoff: “Future in your daily life”. In 2018, the latest restyling further consolidated its being a true in-depth magazine, addressing topics of interest to the Company and its audience, such as economics, geopolitics, innovation, sustainability, art, and culture.
The publication gathers around a theme - which serves as the title of the issue (such as 'Trust', 'Empathy', 'Sustainability') - articles written by the internal editorial staff, by external authors, important contributors in their field of expertise, and a photographic reportage that addresses the theme of the magazine through visual language. Each cover is an original work, specially created by an illustrator, different each time, who interprets the theme of the issue.
