Global Advisor Excellence Contest
In 2017, Generali launched the GAEC initiative to reward and celebrate our advisors' dynamic innovative approach and passion for customers.
Generali’s longstanding Lifetime Partner commitment puts our customers at the heart of everything we do. Under our plan Lifetime Partner 24: Driving Growth, we are taking this commitment to the next level to confirm Generali as a customer-focused and data-driven innovator. Our digitally-enabled network of 164,000 advisors will continue to play a fundamental role in providing support, protection, and security to more than 68 million customers through the best tailored solutions.
Generali’s worldwide advisors, find new and innovative ways to be real Lifetime Partners to our customers, leveraging technology without losing the human touch.
To reward and celebrate their commitment and achievements, Generali has conceived the GAEC - Global Advisor Excellence Contest. This contest aims to recognize the best and most innovative advisors assessed on three key criterias:
- digitalization,
- customer contact,
- and production & retention,
All of which are at the heart of Generali’s Lifetime Partner ambition. Our Advisors leverage their expertise and knowledge of their Generali respective markets to significantly increase customer value by scaling their digital advisory capabilities and establishing a seamless omnichannel approach across all distribution channels.
Now in its 7th edition, GAEC has involved over 164,000 advisors from 25 different countries across Europe, Asia, & Latin America. The goal of the initiative is to encourage Group advisors from different countries to inspire each other, share knowledge, experiences, and key trends from around the world. Additionally, the GAEC recognizes advisors who promote the activities such as Generali's The Human Safety Net Foundation and Sustainability.
