Generali publications

Telling the story of a company means following the common thread that reconciles the business project conceived by the founders with today's production reality; it means accomplishing the perfect journey, one that is all the more captivating the longer the time span between the origin and the destination.

The Generali Group has produced many books to chart the path taken along its pathway of growth, enhance the precious documentary heritage of the Historical Archives, present its art collections, and pay tribute to the illustrious people who have worked for the Company and left their intellectual mark. The most recent volumes, published between 2009 and 2018, are mentioned here, some of which have been made available to interested parties in .pdf format.

 
Generali publications

Bollettino

The Bollettino is the Group's historic magazine which has been published since 1893, reporting on current affairs through the authoritative voices of journalists, experts, and the Company's Top Managers, together with the contribution of the internal editorial staff.

Discover more on the dedicated page.

 

 
Generali publications

Generali Adventures

Generali Adventures is a tale of Assicurazioni Generali, between history and comics.

Discover the historical clues hidden in the comics’ pages through the six stories, six extraordinary adventures inspired by real events.

Discover more on the dedicated page.

 

 
Generali publications

The Age of the Lion. The long journey of Assicurazioni Generali from 1831 to the third millennium

Recounting a story that began in Trieste when Italy did not yet exist, texts and images invite the readers to cast an eye to the surrounding landscape: the changing environment deriving from major events in European history, which the Company was able to navigate with the security of one who knows the terrain and anticipates its pitfalls, circumventing the obstacles without going off course.

Download the PDF version

 
The Age of the Lion: watch the video - THE AGE OF THE LION
The Age of the Lion: download the app
  • render graphic text with high quality
  • present articles in textual mode
  • present articles in graphic mode
  • share to email
  • share to social networks
  • text to speech
  • full text search in the edition
  • downloaded issues are accessible offline
  • link/galleries/video enrichments available
  • on mobile devices, users can configure the network mode to save bandwidth
  • users can configure the max number of editions to store to save memory

Technical specs

Technical specs

iPhone/iPad:

 

The mobile application is available for free on the App Store; it is compatible with both iPhone and iPad devices and it requires the iOS 5.1.1 minimum version. It requires about 38,0 MB of memory on your device.

 

Download the app from the App Store.

Technical specs

Android:

 

The mobile application is available for free on the Google Play Store; it is compatible with both Android Smartphone and Android Tablet devices and it requires the Android 4.0 minimum version. It requires about 23,9 MB of memory on your device.

 

Download the app from the Google Play Store.

 

Venice Lab. Rethinking St. Mark’s Square

The book was born on the occasion of the end of the restoration works - by David Chipperfield - promoted by Assicurazioni Generali in the spaces of the Procuratie Vecchie in St. Mark's Square in Venice, which were opened to the public for the first time in 500 years in April 2022.

It’s the story of the renovation and rebirth project carried out over the last few years that has affected not only the Procuratie Vecchie, but the entire Marciana area.  The book brings together ideas and reflections on the use of these historical spaces, contributions by important Italian and foreign authors, dialogues with the protagonists, the architects' plans and an important photographic apparatus to restore all the richness and complexity of Generali's vision for the future of the lagoon city. A perspective of social and cultural innovation on which is grafted the presence of The Human Safety Net foundation, which today has its Home on the third floor of the Procuratie, open to the city and the world.

 
Technical specs

Generali in History. Tales from the Archive

Composed of two volumes (nineteenth century and twentieth century) produced by the prestigious Venetian publishing house Marsilio and available in bookstores, this is an innovative work that, unlike the company’s other publications, aims to introduce Generali’s documentary heritage to a broader readership.
Read the press release.

 
Technical specs

The image. The Generali Group and the art of 'advertising'

The volume was created to protect and bequeath the memory of a time in which advertising was synonymous with art and the insurance sector was on the front line in conveying the message of the importance of unrestricted social security; introduced by critical essays and interviews with authoritative scholars, the bills, posters and calendars created over more than half a century are alternated with the biographies of leading illustrators and "snapshots in history" that recall the context in which these works of art originated.
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Technical specs

Roots of the Present

Illustrious university professors and other experts describe the Company's archaeological collections on permanent display at our office in piazza Venezia, Rome, and incorporated into an innovative educational course, as well as studies that have been inspired by some of the finds. A window to the world of culture, both physically and figuratively: simply think of the evocative view of the Museo sulla Colonna Traiana and Fori Imperiali (Imperial Fora).
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Technical specs

La cultura. Scrittura e arte per la Compagnia

Published solely in Italian (unlike the other works mentioned previously), the volume collates a series of striking "portraits" of leading lights in the world of culture who have worked at Generali, from Leo Perutz to Franz Kafka, from Biagio Marin to Marisa Madieri, or who contributed their stories and designs to the literary insert published for decades in Bollettino, the company magazine founded in 1893 and thus the longest running in Italy.
Download the PDF file