Generali Engaged Agents

Generali is amplifying its role in helping vulnerable communities

Generali Engaged Agents


Generali established a new chapter to amplify its role and impact on people living in vulnerable conditions. Among our 161,000 agents, we are launching a new role of Engaged Agent for the community. Our agents will become a centrepiece of our movement of people helping people – The Human Safety Net.

The Human Safety Net works on two programme pillars. One is to support vulnerable families with children aged 0-6; the second is to contribute to integrating refugees in their host countries through entrepreneurship and work. 

Through the Engaged Agents' commitment, we aim to connect and engage millions of our customers in the movement and amplify our reach and impact on people living in vulnerable circumstances in our clients' communities. 

This new initiative is part of the Group's Sustainability Strategy to be Responsible Corporate Citizens

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Generali is one of the largest integrated insurance and asset management groups worldwide. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 95.2 billion and € 863 billion AUM in 2024. With around 87,000 employees serving 71 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.