Arts and Culture
Our commitment to protect and safeguard Arts and Culture
The House of The Human Safety Net, located in the Procuratie Vecchie of Piazza San Marco in Venice, opened to the public in April 2022 after a lengthy restoration process led by David Chipperfield Architects Milan. For the first time in 500 years the building is accessible to the public.
The main challenge of the restoration was to breathe new life into an important historical building while preserving its historical characteristics and adapting it to modern needs. The restoration included the refurbishment of the first and second floors, the implementation of a new accessibility system, and the renovation of the third floor, now open to the public. Traditional and local construction techniques were employed, with involvement from local artisans for the floors, coatings, and ceilings.
The third floor houses an interactive exhibition 'A World of Potential', inviting visitors to explore their their human potential. Additionally, the third floor features an Illy Café, a co-working space The Hub, and a state-of-the-art auditorium The Hall.
The renovation of the Procuratie Vecchie is part of a larger project to valorize the entire Piazza San Marco area, supported by Generali, which also includes the redevelopment of the Royal Gardens by landscape architect Paolo Pejrone in collaboration with the Venice Gardens Foundation.
Fondazione Giorgio Cini © ORCH
We recognize that art is a powerful driver of knowledge and growth. Since 2014, we have been the main partner to help open to the public Venice's magnificent Palazzo Cini Gallery, Home Museum of the great collector Vittorio Cini. We have been working for many years alongside the Giorgio Cini Foundation as an institutional supporter. We believe that it is fundamental to rediscover its roots and make its rich artistic and cultural heritage ever more accessible to the community, so we are promoting a new project of guided visits to the Cini Foundation on the Island of San Giorgio.
Valore Cultura
"Valore Cultura” is Generali Italia's multi-year program aimed at supporting art and culture, making them accessible to an increasingly wide audience, and enhancing communities and territories through initiatives spread across all Italian regions.
To implement this program, Generali Italia has strengthened its collaboration with major Italian opera houses and cultural operators specialized in art exhibitions and participating in support initiatives for public institutions and cultural heritage.
Since 2016, they have reached 5 million people, organized 500 artistic and cultural events, and engaged 50,000 young people in workshops and cultural projects.
In 2019, the first Generali Valore Cultura space was established at Palazzo Bonaparte, a historic palace that Generali Italia was involved in restoring. This space is made available to the community and hosts the finest artistic opportunities in partnership with Arthemisia.
Discover more on the website.
Balloon de Paris © Generali
We have been partners of the Ballon de Paris since 2013. Allowing visitors to fly over Paris at an altitude of 150 meters, the Generali Atmospheric Observatory is above all the first flying urban laboratory.
Installed in the André Citroën park it has the dual mission of studying air quality and raising public awareness of the effects of pollution. At night, the entire surface of the balloon changes color (from green to red), depending on the quality of the air recorded, in real time, by AirParif.
Discover more on the website.
ITS Arcademy - Museum of Art in Fashion
Starting in 2023, we are partners with ITS Arcademy - Museum of Art in Fashion: the first museum of contemporary fashion in Italy and the only one in the world dedicated to emerging talents in international design. It is a space in the heart of Trieste, designed for everyone and dedicated to creativity.
Additionally, there are numerous educational and training activities aimed at schools and audiences of all ages.
Discover more on the website.
