Generali, EA and Bolttech forge groundbreaking partnership to revolutionize the insurance landscape

Generali and Europ Assistance (EA) have announced an exciting new partnership with Bolttech, a global B2B2C InsurTech company that enables seamless connection with insurers, distributors, and customers through its tech-ecosystem platform, aimed at developing a comprehensive embedded insurance ecosystem. This collaboration is set to transform the insurance landscape by connecting distribution channels and insurance carriers to offer protection at the point of need.

The partnership is built on a strategic framework agreement that outlines the key principles of the relationship between Generali, EA, and Bolttech. The primary objective is to accelerate Generali’s readiness and develop a joint business plan in the B2B2C and Embedded Insurance segment.

Goals and strategic vision

The collaboration will leverage Bolttech's unique combination of insurance expertise and leading technology capabilities to create an omnichannel, multi-product, and multi-region embedded insurance ecosystem.

The focus will be on non-life products such as home, affinity, accident & health, and cyber protection, targeting priority industry verticals including utilities, TelCo, retailers, and OEMs (original equipment manufacturers).

In addition to this partnership, Generali is already involved in Bolttech’s Series C funding round through Lion River, the Group’s company dedicated to Private Equity, as part of the Lion Ventures VC investment programme.

Key assets and capabilities

Bolttech brings a robust tech stack to the table, featuring a product configurator, agent portals, and a comprehensive platform designed to support B2B2C growth with flexibility and scalability. This technology will enable Generali to offer its insurance products digitally to B2B2C customers, accelerating growth in under-penetrated segments and verticals.

The geographical scope of the partnership covers multiple countries, with focus in Europe.

For Generali, this partnership represents a significant opportunity to enhance its digital presence and expand its market reach. By integrating Bolttech's advanced technology and innovative solutions, the Group can offer an even more seamless and efficient insurance experience to its customers.

Thanks to its clear strategic vision and a robust plan in place, this collaboration is expected to drive growth, increase profitability, and strengthen Generali's position as a leader in the insurance industry.