Santiago Villa is the new CEO of Generali Spain

Madrid – The Board of Directors of Generali Spain has appointed Santiago Villa as the new CEO. Santiago takes over from Jaime Anchústegui, who became Regional Head of LatAm. The Board has coopted as Vicepresident Giovanni Liverani, the Group’s EMEA Regional Head.

The Generali Group CEO, Mario Greco, said: “Through the appointment of Santiago, we aim to strengthen our activities in Spain, a strategic market for the Group. Santiago will head the local implementation of the Generali strategy to boost profitable growth based on the development of distribution channels, the focus on clients, the excellence in customer service and the innovation as the key driver of new products’ and services’ design and roll-out. Over the recent years, under the management of Jaime Anchústegui, Generali gained a solid market position in Spain and is, today, at the forefront for innovation and customer satisfaction.” 

Santiago Villa, 46, graduated in Industrial Engineering from the University of Sevilla and specialized in Business Economics at the Università Bocconi in Milan. He joined Generali in 1996 and since then has developed his career within the Group, holding positions of increasing responsibility until he was nominated Director General Comercial of Generali Seguros.

Spain is the fifth largest market for the Group with more than 3 million clients and a widespread presence across the country through 1,700 offices and 10,000 intermediaries.