Generali Fairy tales awarded as best spot web & mobile

Generali Fairy tales awarded as best spot web & mobile

Is it possible to talk about insurance through fairy tales?

 

This is the challenge that the communication team of Assicurazioni Generali and the creative agency Ragù Communication decided to face with the project Generali Fairy Tales, rewriting childhood tales to talk about what insurance companies are doing and how they help people cope with the unforeseen.
The campaign was awarded at the 2019 Interactive Key Award during a ceremony held at the IULM University of Milan and the video “Little Red Riding Hood” won the first prize in the category Spot Web & Mobile.

 

Fairy tales have always served as a way to learn about and exchange experiences, and are passed down from one generation to the next because they express universal values. This is why fairy tale characters, structures and storylines can be employed to talk about universal needs like safety and prevention.

Follow the stories on our social networks

Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With almost 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.