M’illumino di meno, Generali switches off the lights of its headquarters in Milan, Venice, and Trieste
The Group renews its participation to the Italian National Day of Energy Saving and Sustainable Lifestyles promoted by Rai Radio2 and Caterpillar to encourage responsible resource consumption and promote the sustainable transition
For the 6th consecutive year, Generali participated in the M’illumino di meno initiative switching off the lights of its headquarters in Milan, the iconic tower designed by Zaha Hadid, together with those of the Allianz Tower and PwC Tower. The lights were also turned off in other Group headquarters: in Venice’s Procuratie Vecchie and in Trieste’s Palazzo Berlam.
Every year, the initiative calls on the community to turn off all unnecessary lights: it is a symbolic act with concrete, positive impacts on the planet and its inhabitants.
The “M’illumino di meno” initiative
M’illumino di meno is a symbolic initiative, launched for the first time in 2005 by Radio2 and Caterpillar to promote the culture of energy saving and encourage the sustainable transition.
It has become a fixed appointment thanks to the conversion of decree-law n. 17/2022, through which the Italian Parliament has recognized the National Day of Energy Saving and Sustainable Lifestyles to take place every year on February 16th.
The theme chosen for the 20th edition of the initiative is "No Borders": in 2024, M'illumino di meno “turns off the borders” and invites campaign participants to build international alliances.
Generali’s commitment to the environment and climate protection
To support the transition to a more sustainable economy and society, Generali adopted clear principles to guide its decisions to:
- limit global warming and develop climate change adaptation strategies;
- reduce the consumption of natural resources and promote a circular economy;
- protect and restore biodiversity, prevent pollution.
The M’iIllumino di meno initiative is part of the broader Generali Group Strategy on Climate Change, where, as far as its operations are concerned, the company has committed to reducing CO2 emissions by 35 percent compared to 2019, aiming for net zero in 2040.
This reduction will be supported through workplace innovation and space optimization projects, as well as by further improving energy efficiency and leveraging the purchase of electricity generated from renewable sources. The share of hybrid and electric vehicles in the company car fleet will also be increased.
Updated in July 2023, the Generali Group Strategy on Climate Change continues to be a key reference point to promote a just and socially equitable transition to a net-zero economy, and is part of the Lifetime Partner 24: Driving Growth strategic plan, where sustainability plays the role of originator. Generali is committed to being a responsible investor and insurer, but also a responsible corporate citizen, acting as a true Lifetime Partner for all stakeholders.
Barbara Lucini, Generali Country Italia Head of Sustainability & Social Responsibility, said: “Generali joins ‘M'illumino di meno’ with the shared goal of promoting sustainable lifestyles and behaviours to foster the transition to a low greenhouse gas emissions economy, integrating the social dimension into its climate strategy. It is a small but important gesture, showing that everyone can contribute to building change together.”
