Fairy tales have always served as a way to learn about and exchange experiences, and are passed down from one generation to the next because they express universal values.
We’ve employed fairy tale characters, structures and storylines to talk about universal needs like safety and prevention for precisely the same reasons, rewriting childhood tales to talk about what insurance companies are doing and how they help people cope with the unforeseen.
After all, with the right insurance policy everyone gets a happy ending.
Three Little Pigs