Our strategy: Simpler, Smarter. Faster!
The strategic direction of the 2016-2018 plan
Dwelling upon the strategic direction of the 2016-2018 plan, from the improvement of operational activities to the creation of long-term added value, is key to identify the results achieved – the starting point of the new 2019-2021 strategy.
These videos offer an original narrative formula, using short animated stories to describe the key pillars of Generali’s strategy in a simple, clear and concise way.
They help us to understand the plan’s guidelines and to verify the objectives reached, achieved through shared efforts over the last years.
Video
The 2016-2018 strategy of Generali
![The 2016-2018 strategy of Generali](/doc/jcr:40bb9374-a155-43ea-b3a0-a720f44e4bf0/thumb%20piccola.png/lang:en/thumb_piccola.png)
The strategic plan started in 2016 is coming to an end and we are approaching the launch of the new strategy, expected to be operationalised by the end of November.
![The 2016-2018 strategy of Generali](/doc/jcr:24cd56a4-b0d3-4cb1-bb58-862898e33a7b/pillar%202_piccola.png/lang:en/pillar_2_piccola.png)
Optimize the international presence by focusing on the markets where we are strong and on those that offer the best prospects for growth and exiting from less profitable markets.
![The 2016-2018 strategy of Generali](/doc/jcr:55ddb06a-06c9-430b-9c1a-b581ac1ed668/267x156.png/lang:en/267x156.png)
Rationalise the operating machine, with a process of restructuring and simplification in the more mature markets and disciplined growth in expanding markets.
![The 2016-2018 strategy of Generali](/doc/jcr:8e3cbd3c-b595-4abf-b753-7b2a1561a56f/267x156.png/lang:en/267x156.png)
Enhance technical capabilities, both in the Non-Life Business and Life Business.
![The 2016-2018 strategy of Generali](/doc/jcr:f35e938c-eb7e-4c00-9bf4-56638e0b1c01/267x156.png/lang:en/267x156.png)
Rebalance the insurance portfolio increasing the share of low capital-absorbing products.
![The 2016-2018 strategy of Generali](/doc/jcr:8d522fc6-db8e-4728-a830-1a449b74d7df/7-pagethumb.png/lang:en/7-pagethumb.png)
Strengthen the brand and become the first choice for consumers.
![The 2016-2018 strategy of Generali](/doc/jcr:8705b1a2-23ec-481f-a064-635b02bbdfda/8-pagethumb.png/lang:en/8-pagethumb.png)
Empowering our people and making them the engine of our transformation in a diverse and inclusive culture