Easy, healthy, innovatory

Customers’ experiences and expectations are changing every day. For insurance companies, it means going beyond offering smart solutions not only for risk coverage, but mostly for risk prevention.

Generali Vitality was born in this context. It is an innovative program focused on one simple concept: improving the quality of life.

Simon Guest, CEO of Generali Vitality, explains how Generali is changing its way of doing business, and also offering smart solutions through the combination of the great financial strength and security of Generali and its innovative spirit.