To be (an apple) or not to be

Is it possible to explain in 140 seconds what conscience and reality are, how does one experience the other and why is it not so easy to distinguish between them? Riccardo Manzotti, researcher at MIT and Iulm University in Milan, has tried to do it. Over the last years he developed an advanced research program in order to formulate The Spread Mind theory, to which he dedicated a website and even a logo and a few cartoon stories (you can find them on his personal website). What does the apple have to do with it all? Watch the video and you will find it out.