Generali Malaysia’s Festival Del Leone attracted over 37,000 attendees
Generali Malaysia's Festival Del Leone, held from October 25-27, 2024, at Pavilion Bukit Jalil, Kuala Lumpur, welcomed an impressive 37,000 attendees. This inaugural Italian festival in Malaysia celebrated the vibrant spirit of Leo the Lion, uniting individuals and families to experience the best of both Italian and Malaysian cultures.
The event showcased nearly 150 local SME booths, offering a diverse array of products, while also featuring an art initiative where local artists recreated the Mona Lisa, raising RM3,288 for Yayasan Generali Gemilang, which supports educational opportunities for underserved children. Attendees participated in a contest to win round-trip tickets to Rome, enhancing community engagement. With a PR value nearing RM500,000, the festival highlighted Generali Malaysia's commitment to cultural connection and community empowerment, creating lasting memories for all involved.