Generali Malaysia’s Festival Del Leone attracted over 37,000 attendees

Generali Malaysia's Festival Del Leone, held from October 25-27, 2024, at Pavilion Bukit Jalil, Kuala Lumpur, welcomed an impressive 37,000 attendees. This inaugural Italian festival in Malaysia celebrated the vibrant spirit of Leo the Lion, uniting individuals and families to experience the best of both Italian and Malaysian cultures. 

The event showcased nearly 150 local SME booths, offering a diverse array of products, while also featuring an art initiative where local artists recreated the Mona Lisa, raising RM3,288 for Yayasan Generali Gemilang, which supports educational opportunities for underserved children. Attendees participated in a contest to win round-trip tickets to Rome, enhancing community engagement. With a PR value nearing RM500,000, the festival highlighted Generali Malaysia's commitment to cultural connection and community empowerment, creating lasting memories for all involved.

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Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With almost 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.