Laurent Crouet

Chief Transformation and Operations Officer

Born in France and currently lives in Kuala Lumpur. 

Laurent Crouet oversees Generali Asia’s technology and operations functions, including operations, IT, transformation, and security. With an extensive career spanning 20 years in the financial services sector across both Asia and Europe, Laurent brings a wealth of invaluable experience to his role. 

Master's degree in Management, majoring in marketing from ISTEC Business School Paris.  

Prior to joining Generali, Laurent held key executive roles at AXA, where he served as the CEO of AXA Group Operations in the Philippines. His tenure at AXA also included various senior positions in digital, data, and transformation. Before his time at AXA, Laurent's professional journey showcased remarkable versatility, as he engaged in diverse roles spanning Business Process Outsourcing (BPO), consulting, digital/eCommerce, and online finance. Additionally, he achieved success in managing entrepreneurial ventures in France, Canada, and Hong Kong. 

Laurent's career in financial services started at Carrefour in France. Although originally hailing from France, he has cultivated a global perspective through his experience living in diverse markets.  

For additional information, please visit his LinkedIn profile.