Summy Li is crowned the winner of the Generali Global Advisor Excellence Contest 2024

Monaco – Summy Li from China was crowned the winner of the Global Advisor Excellence Contest (GAEC), which rewards and celebrates Generali’s advisors' innovative and customer-focused approach embodying the Group’s strategy “Lifetime Partner 24: Driving Growth”. 

For the 6^th year in a row, more than 100,000 advisors from all over the world joined the contest while the top 300 Champions were celebrated in Monaco yesterday evening.

The goal of the initiative, launched in 2017, is to encourage Generali advisors from different countries to inspire each other, share knowledge, experiences and celebrate their successes.

To reward and celebrate the continued commitment and excellence of its advisors, Generali has annually sought out the Group’s best and most innovative distributors based on specific criteria, including outstanding top line growth, excellence in advisory, best in class in retention and strong use of digital. All are core values of Generali’s Lifetime Partner strategy.

Isabelle Conner, Group Chief Marketing & Customer Officer, said: “Generali’s Global Advisor Excellence Contest showcases our unwavering commitment to celebrate Generali’s advisors who embody the spirit of Lifetime customer partnership. The passion our advisors have for their customers has always set Generali apart and we are proud to see our teams worldwide go the extra mile as trusted partners for their customers, providing innovative and personalised solutions coupled with outstanding customer experience. We are constantly working to evolve and further improve our advisory approach supported by digitalisation and increasingly tailored advice to enable our customers to live a safer and more sustainable future by caring for their lives and dreams. I would like to congratulate this year’s winner Summy Li for her excellence and exemplary advisory leadership”.

Generali’s advisors are uniquely positioned to understand Customers’ needs throughout their lifecycle crafting personalized solutions that meet customers’ needs and enable Generali to become the primary insurer. Our Advisors’ transformation is powered by continuous training, full adoption of digital & AI advisory capabilities and omnichannel orchestration across all customer journeys.

Generali’s “Lifetime Partner 24: Driving Growth” strategy puts customers at the heart of everything we do, as a customer-focused and data-driven innovator. Generali’s digitally-enabled network of 164,000 advisors will continue to play a fundamental role in providing support, protection, and security to 70 million customers.

In addition, GAEC recognises advisors who promote the activities of Generali's The Human Safety Net initiative in support of vulnerable families with young children and the integration of refugees through work and entrepreneurship.