Generali Vietnam and PVcomBank sign exclusive life insurance distribution agreement

Hanoi, February 17, 2025 – Generali Vietnam Life Insurance LLC (“Generali Vietnam”) and Vietnam Public Commercial Joint Stock Bank (“PVcomBank”) have officially signed a strategic partnership agreement for the exclusive distribution of life insurance products. The ceremony was honored by the presence of Mr. Rob Leonardi - Asia Regional Officer, Generali, and the senior leadership team of the Group.

Under this agreement, Generali Vietnam will offer a comprehensive portfolio of life insurance products and services through PVcomBank’s extensive nationwide branch network. This collaboration is founded on a shared commitment to providing transparent life insurance solutions that ensure long-term financial security for Vietnamese families.

The strategic partnership between PVcomBank and Generali Vietnam is expected to deliver sustainable value and long-term financial protection for customers.

Rob Leonardi, Asia Regional Officer, said, "Generali Vietnam is going from strength to strength and the partnership with PVcomBank will further reinforce our commitment to being a Lifetime Partner to our customers in this important market. The potential of this collaboration lies in the synergies between our organizations, especially in applying the latest technology. I’m very much looking forward to the impact we’ll make with PVcomBank and am grateful for the shared focus on delivering the best for our customers”.

Speaking at the ceremony, Nguyễn Phương Anh, CEO of Generali Vietnam, stated: "We are delighted to become a strategic partner of PVcomBank. Generali’s extensive expertise in insurance and asset management, combined with PVcomBank’s nationwide distribution network, will create strong synergies between our two organizations. Sharing a common vision for value and business excellence, we anticipate that this partnership will provide customers with tailored life insurance solutions and superior service experiences. Generali’s life insurance products will be distributed by a team of highly trained advisors, supported by PVcomBank’s advanced technology."

Nguyen Viet Ha, Deputy General Director of PVcomBank, shared: "This marks the beginning of a comprehensive collaboration, reflecting PVcomBank and Generali Vietnam’s strong commitment to building financial security and peace of mind for our customers. We firmly believe that with a focus on transparency, accountability, regulatory compliance, and sustainable values, both organizations will succeed in developing a best-in-class bancassurance model in Vietnam, offering financial security and future protection to Vietnamese families."
To ensure the success of this collaboration, PVcomBank and Generali Vietnam have conducted in-depth training programs covering products, industry knowledge, and advisory skills for financial consultants. This initiative aims to enhance the quality of consultation and ensure that solutions are tailored to customers’ financial needs.

Leveraging their respective strengths and expertise in the financial sector, Generali Vietnam and PVcomBank will work together to provide comprehensive financial solutions, enabling customers to "unlock future potential and enjoy a fulfilling life" through structured, customer-centric insurance distribution. This partnership will serve as a solid foundation for building a sustainable financial and insurance ecosystem, paving the way for diversified growth strategies in the future.