A tree for a Shareholder
The “A tree for a Shareholder” program keeps growing: also in 2025 Generali planted a tree for each shareholder who participated in the Annual General Meeting of April 24th.
Extreme climatic events such as the Vaia storm in 2018, ongoing harmful processes such as coastal erosion, and environmental imbalances, such as the proliferation of spruce bark beetles in alpine ecosystems, are proof of the need to be an active participant in the protection and rehabilitation of the places where our communities live.
With the project "A tree for a Shareholder", which continues in 2025, Generali combines its commitment and that of its shareholders, supporting the planting of a tree for each of the shareholders participating in the General Meeting.
The project "A tree for a Shareholder" continues its concrete commitment to reforestation and the protection of biodiversity through targeted interventions in different areas of Italy. Thanks to the active participation of shareholders, every year we contribute to restoring fragile ecosystems, damaged by extreme events and human action, restoring environmental and social value to the territory.
The program, which started in 2022, aims to combine the participation of Generali shareholders at the company’s Meetings with the Group’s commitment to sustainability and has so far led to a significant result, with almost 14,000 trees already planted, to support the regeneration and resilience of the Alpine ecosystem affected by the Vaia storm in 2018. From 2022 to 2024, the initiatives focused on ecosystems of significant environmental value: Bosco Pizzotto (2022) and Bosco della Panarotta in the municipality of Levico Terme (2023), and the forests of Val Cadino within the Magnifica Comunità di Fiemme, in the municipality of Castello-Molina di Fiemme (2024).
In 2025, the intervention expands to five areas in Northern Italy, supporting environmental restoration projects in Val Badia and in San Vigilio di Marebbe (BZ), in Val di Fiemme (TN), in Lio Piccolo within the Venice Lagoon (VE), in the river basin parks of the Serio, Oglio and Ticino (BS/BG/MI), and in the Campo dei Fiori Regional Park (VA).
The “A tree for Shareholder” project fits within the Lifetime Partner 27: Driving Excellence strategy, with which Generali is committed to creating long-term sustainable value for customers, communities and territories. Through concrete initiatives such as this, we aim to have a positive impact on communities and territories, in line with the vision of responsible and sustainable growth. The essence of insurance is the social sharing of risk, so that adverse or catastrophic events, such as those generated by climate change, do not weigh too heavily on individuals. Tackling uncertainties together is what makes them sustainable, and Generali aims to stand by its stakeholders addressing today’s challenges, protecting people, their health, the planet, and future generations.
