Generali Life Stories: Extraordinary Tales of Ordinary Lives

What cultural heritage does for a community is to tell us who we have been, where we are today and provide us with a glimpse of what we may become.
Discover a tale of 19 stories linked to the values of innovation, the ability to react to challenges, connection, internationality and corporate responsibility, which have always been part of the Generali Group's DNA.
Listen to and explore the stories here.

“Generali Life Stories: Extraordinary Tales of Ordinary Lives” has been launched to provide an even more accessible understanding of the 190 years in which the company has prospered by sharing the story of almost two centuries from the point of view of the individuals and the impact Generali has had on their lives. 
It is a story that has involved different countries, cultures, languages, communities and peoples, reflecting the cosmopolitan and open mindset that has shaped Generali's story since its very foundation. Generali began life in 1831 in Trieste, at the time a free port of the Austrian Empire and a centre of cultural exchange and pollination of ideas, excitement, experimentation and innovation.

A tale of 19 stories linked to the values of innovation, the ability to react to challenges, connection, internationality and corporate responsibility, which have always been part of the Generali Group's DNA.
The story is structured into different forms: soundbites from radio presenter Matteo Caccia, whose narrations of personal lives give a voice to so many genuine and convincing characters in the story, including real historical figures as well as fictional creations, are accompanied by sophisticated info-graphics, historical insets and artistic photographs of objects and documents from Generali's heritage.
A story to be told in 190 unique tales, sharing the values of innovation, acting in the face of challenges, collaboration, an international outlook and responsibility towards the communities in which we operate – which have always been at the heart of Generali’s DNA.  
The story will be told in through audio-pills presented by radio author Matteo Caccia. He will narrate the lives of the and stories of people, both real and imaginary, accompanied by infographics, historical snapshots and artistic photographs of objects and documents that bring to life Generali’s heritage.

What cultural heritage does for a community is to tell us who we have been, where we are today and provide us with a glimpse of what we may become.
We invite the exploration of these 19 stories to continue to celebrate our values of innovation, openness, resilience and corporate responsibility. They will be the fundamental elements to shape a sustainable future for next 190 years.

Historical Advisors: Giulio Mellinato, Anna Millo, Giandomenico Piluso